Startups looking to get their business off the ground must rely on today’s marketing trends and strategies to reach their audience. While there are many different ways to connect with consumers and promote one’s brand, there are a few methods that are...
Before an individual goes to a happy hour or meetup, it’s important for them to know the goals that they want to accomplish at the event. They should think through the reasons why they are attending and what they hope to accomplish. They should understand why...
If entrepreneurs aren’t strategic, they can end up spending large quantities of funding on marketing without receiving much feedback in return. While paying for SEO and social media ads can be useful, there are many ways to market your brand, product or service at...
Entrepreneurship is hard. While social media and other websites offer continuous inspiration and success stories, the truth is that half of the startup businesses fail to survive the initial five year period; perhaps that is uplifting to hear in itself, as it is...
If you have a startup business, then you are probably planning your IPO. However, it can be confusing and difficult if you don’t know where to start. After all, there are many avenues to pursue and things that you need to get right. But if you have the right...
Thought leaders spend years creating innovative content. They are constantly exposed to a topic, willing to learn, and able to be repetitive in order to grow an audience. Many thought leaders say that creating a personal brand is at the core of getting to their level....
Serving as a manager or business leader requires you to effectively manage your team and ensure that each member is using his or her time as efficiently as possible. This is often much easier said than done, as it is nearly impossible to monitor every single person’s...
For nearly every entrepreneur getting started, one of the last things on their mind is an exit strategy for when and how they will sell their business. And while it’s not the most encouraging topic to think about and plan, a thoughtful and well researched exit...
Maintaining your reputation as a leader is one way to successfully build and grow your business or brand when you are in that type of position. Knowing how to maintain your reputation as a leader helps to cultivate professional relationships over time while allowing...
In the U.S., the idea of workplace diversity has recently taken center stage in discussions about how to make businesses better places to work for marginalized people. Having an employee base of people from different backgrounds is also an invaluable asset for company...
