Marketing is one of the essential day-to-day activities of any business. As time goes by new marketing techniques are being introduced to the market. These techniques are well optimized and integrated with technology to enhance their efficiency as far as effectively reaching out to the broad market is concerned. 2019 is expected to see an increased integration between marketing and artificial intelligence in various ways.
Increased Use of Chatbots
Chatbots are being developed with enhanced technological capabilities of sophistication which ensures that customers can be reached out to without the need for a human touch. Enhanced chatbot capabilities will make it possible for virtual assistants to offer customers service across the web. Companies are developing more insights into machine learning and how chatbots can be used to siphon out relevant information from databases and avail it to customers whenever necessary.
Increased Use of Voice Search
Artificial intelligence and voice recognition systems are a growing trend among most tech businesses. Search engines have optimized their directories and databases for voice search. The trend created is attracting more businesses to optimize their machine learning algorithms to ensure customers can obtain critical information using their voices, a trend that is common among most people due to its convenience and ease of use.
Advanced Data Handling and Processing
Artificial intelligence will progressively make it easy for marketers to collect big data and process it within a relatively short duration of time. The increased penetration and preference for the Internet of Things will make it possible for marketers to integrate more devices into their marketing initiatives, a move that will enhance the efficiency and accuracy of marketers. Big data handling and processing will also make it possible for persons in the marketing sector to implement personalized marketing initiatives by sending out thousands of personal marketing messages at the touch of a button.
Increased use of Augmented and Virtual Reality
Augmented reality and virtual reality will increasingly find their way into companies marketing departments. These technologies will make it possible for marketers to virtually avail products and services to potential customers. The initiative will help make it possible for quick convincing of such customers who will be able to try out products before actually buying them. This technology will come in handy for tech companies which highly depend on new creations and inventions.